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Digital Marketing Manager – Toronto

Inacre conseil inc.

This is a Full-time position in Toronto, ON posted September 21, 2017.

Digital Marketing Manager – Toronto

Do you have 5+ years experience and proven track record as a Digital Marketing Manager with a primary focus on email and newsletter campaign management?

Do you have an understanding of Canadian email best practices and CASL policies and regulations?

If so please read on……………

Responsibilities:

  • Identify target audience(s) and grow our Client’s email and newsletter list;
  • Design and implement direct email marketing campaigns;
  • Ensure A/B testing of all email and newsletter campaigns;
  • Edit and proofread emails/newsletters for clarity, grammar, spelling and ensure that they are on brand and inline with our Client’s content plans; 
  • Ensure mobile-friendly email templates and optimized emails/newsletter campaigns across platforms;
  • Pitch, write and implement Newsletters (including all company updates) and serve as the gatekeeper of newsletters and emails within our Client’s organization; 
  • Upgrade our Client’s email templates using graphics, personalization and advanced features (across platforms); 
  • Ensure prompt and accurate communication with customers via email to minimize un-subscribes; 
  • Create email databases for lead generation; 
  • Analyze campaign performance and suggest improvements; 
  • Report on sales revenue generated from email and newsletter marketing efforts; 
  • Ensure emails follow industry policies and best practices. 
  • Identify additional digital marketing opportunities that grow our Client’s target audience and increase revenue

Requirements 

  • 5+ years experience and proven track record as a Digital Marketing Manager or Digital Marketing Specialist with a primary focus on email and newsletter campaign management
  • An understanding of Canadian email best practices and CASL policies and regulations would be considered an asset. 
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technologies;
  • Knowledge of SEO/SEM and Google Analytics;
  • Familiarity with analytical and database tools;
  • Excellent written communication and copywriting skills.
  • Content editorial management coupled with digital marketing experience would be considered an asset. 
  • Strong project management skills and an ability to work under tight deadlines 
  • Degree/Diploma in Marketing, Communications, Journalism, or a relevant field would bean asset.

Full time permanent position 9am to 5:30pm

Highly competitive base salary along with bonuses on offer for the right candidate

Our client also offers a health and dental plan, store discounts and a great maternity/paternity package.

If you are interested, please send your application (Resume and Cover Letter) through our web site in the employment section or directly by email to alex.pike@inacre.ca – We thank everyone who proposes their service. However, only those selected will be contacted for an interview.

For further information, you can visit our web site www.inacre.ca or contact us via phone at 416 550 5135 ext 231.

We offer a reference bonus of a minimum of $200 if you present someone who is hired. Visit http://inacre.ca/a-propos/programme-de-referencement/ or contact us for details.

Skills Required

  • Education level: None
  • Work experience (years): None

Package

Salary: N/D

How to Apply

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