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Retail Marketing Manager

Canada Goose inc.

This is a Full-time position in Toronto, ON posted June 25, 2017.

Position Overview:

To lead the owned stores marketing strategy and execution for North America; including building store awareness, driving consumer traffic, engaging local communities, and delivering a best in class consumer retail experience.

Key Responsibilities:

  • Work closely with NA marketing cross functional teams to develop strategic marketing plans by store in alignment to seasonal priorities and market GTM plans
  • Lead implementation and execution of strategic store plans in collaboration with NA Marketing teams, individual store teams, Retail leadership and VM teams, to support sales strategy and annual KPI’s
  • Develop and manage retail marketing calendar, ensuring cross functional representation and clarity of seasonal GTM plans by store
  • Pro-actively identify and develop traffic driving / awareness generating tactical plans, by store, ensuring alignment to greater store and market GTM priorities
  • In partnership with the NA marketing leads, lead the development and execution of new store launches in alignment to New Store Launch guidelines
  • Lead relationship with VM & stores team for brand campaign launches, seasonal product introductions, community initiatives, tactical marketing programs
  • Partner closely with Retail leadership to support store strategies and ensure optimal execution and strategic alignment
  • Collaborate with peers to share best practices and improve process
  • Lead ongoing communications to all internal stakeholders (NA Marketing, Retail leadership, VM team & store staff) to ensure transparency and efficient deliverables 
  • Responsible for monthly reporting and analysis against all in-store marketing activity
  • Create seasonal reports on activity, with sales figures, engagement and ROI

Experience, Education and Designations:

  • University degree or college diploma in business or marketing-related field
  • Minimum 4 years of experience in a retail channel marketing
  • Comfortable in an extremely fast-paced, dynamic, agile working environment
  • Proven success in launching in-store marketing or marketing campaigns, either on the vendor or retailer side. Both would be a plus.
  • Proven track record of working with cross-functional groups and departments
  • Strong negotiation and vendor management skills
  • Built and sustained strong internal and external business relationships
  • An added bonus if you have brand management and project management experience

Knowledge, Skills and Attributes:

  • Industry – Ideally apparel / fashion / outdoor
  • Excellent interpersonal and communication skills
  • Experience in strategic planning and project/process management
  • Ability to read, interpret and action financial reporting insights
  • Action oriented agile thinker, capable of adapting to the needs of the business as required
  • A genuine passion for Canada Goose and an understanding of consumer’s perception
  • Strong stakeholder and peer to peer relationship specifically with retail team and VM functions
  • Open-minded, self-starter
  • Team Player
  • Strong analytical skills

Working Conditions:

  • 65% in office, 35% working in field closely with store teams
  • North American travel required

We truly thank all applicants for their interest in joining the Goose Team, but only those candidates considered for an initial interview will be contacted.

Canada Goose Inc. is committed to delivering and improving accessibility in employment for all persons with disabilities. Accommodation is available, upon request, in the application and interview process and in the course of all other methods of selection of employees. Successful candidates for employment will be introduced to and trained in respect of all of Canada Goose Inc.’s human rights, accommodation and accessibility polices.

Skills Required

  • Education level: None
  • Work experience (years): None


Salary: N/D

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