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Co-op, Analyst, PC Optimum Marketing, Fall 2024

Loblaw Companies Ltd - Head Office

This is a Contract position in Toronto, ON posted May 6, 2024.

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Term Length: 4 Months

Term Start: September 9, 2024

Term Date: December 20, 2024

Return to Office:
As of March 2022 Loblaw has adopted the following Hybrid working model (a combination of working between the office and remotely). Colleagues will continue working remotely up to 2 days a week, while spending the other 3 days in the office.

Whether shopping for your favourite foods, daily essentials, or little indulgences, the PC Optimum loyalty program helps Canadians live life well by delivering unparalleled customer value and utility through personalized offers, rewards, and experiences. As an analyst within the Loyalty Marketing Team at Loblaw, you will join a group moving Canada's largest and most loved loyalty program forward.

As a Co-op Analyst, PC Optimum Marketing, you will support the PC Optimum Marketing team with campaign and audience strategy, reporting, and measurement. Your value-added analysis and recommendations will facilitate discussion & decisions related to marketing programs. Your role will also partner closely with cross-functional teams within Loyalty and Marketing, providing great exposure to different functions within Loblaw.

Please note this position is based out of Loblaw's Downtown Toronto office (500 Lake Shore Blvd W). The successful applicant will be expected to work in the office 3 days per week, and virtually for 2 days per week.

What You'll Do:

  • Complete regular analyses and support execution of weekly deployments, big bet campaigns and ad-hoc testing to ensure reliability, credibility and viability of conclusions and recommendations
  • Support the translation of marketing requests and questions into analytical problems. Requests can be strategic or tactical in nature, including but not limited to targeting, sizing, segmentation, development of dashboards, reports, and measurement
  • Report and visualize key business performance metrics to drive and support strategic decisions
  • Develop concise strategic customer insights from data analysis
  • Ensure accuracy of data and deliverables of reporting
  • Support extraction, review, and preparation of complex operational and customer behavior information from a variety of databases (GCP, Teradata, Looker, etc)
  • Use Cloud based SQL/Python environment to process big data (including customer, transaction, channel data etc.), conduct analysis, and visualizing the results
  • Across all of the above responsibilities, collaborate with cross-functional stakeholders including but not limited to marketing, digital and tech teams

What You'll Need:

  • Be enrolled in 2nd or 3rd university, working toward a degree in Business, Economics, Mathematics, Engineering, or Computer Science
  • Ability to synthesize large amount of data into insights
  • Strong intuition for business
  • Curiosity and willingness to ask questions
  • Strong communicator skills and comfortable collaborating within cross-functional team
  • Excellent organization ability to stay on top of a multifaceted and fast paced business, while leading multiple assignments at a time
  • Strong teammate and self-starter
  • Strong attention to detail to ensure data accuracy and quality
  • Advanced knowledge of MS Excel
  • Basic knowledge of SQL is a must, Python is an asset
  • Capability to adapt to and learn new analytical tools such as GCP BigQuery, Audience Segmentation tool, Looker, etc.
  • Experience in Retail is an asset

Why now?

We are growing our customer focus, using our outstanding insights through a consultative approach with internal and external partners. You will get a sense of the big picture here, and a chance to contribute meaningfully early on.

Success in Analytics at Loblaw is not only about being strong analysts – it is also an opportunity to prove your business accumen, develop strong communication skills and work on high profile programs to drive performance and thoughtful change for the business.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.