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Marketing Manager, Heart Failure – Abbott Medical (Mississauga)

Abbott Laboratories

This is a Full-time position in Burlington, ON posted October 1, 2021.

Abbott is a global healthcare leader that helps people live more fully at all stages of life.

Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Our 109,000 colleagues serve people in more than 160 countries.Status: Regular, Full TimeResponsibilities: Collaborates with marketing colleagues on integrated marketing business plan (IMBP) deliverables for assigned programs.

Understands the dynamics of the Heart Failure (HF) market (which will include Remote Pulmonary Pressure Monitoring, Short Term (Acute) Mechanical Circulatory Support (MCS) and Long term MCS).

Maintain and update market data on a quarterly basis, develop and document market information, highlighting key trends and track market share.

Develop and execute marketing programs and campaigns for the effective promotion of the HF product lines.

This includes product launch plans, product specific sales incentive plans when required as well as market share growth programs.

Work pro-actively with HF Clinical consultants, the sales force and customers by providing direct product and marketing expertise and coordinating key national programs for Healthcare professionals (HCPs) to include but not limited to, Cardiologists and Cardiac Surgeons (CCC, CHFS, Webinars etc.) Encourage cross-divisional collaboration and teamwork to contribute to the achievement of HF targets Quarterback training and education programs for customers and internal team members.

Be responsible for all marketing communications, including collateral and resource materials for Canadian use Create a digital platform communication plan aligned to the broader HF organization Work pro-actively with corporate marketing and product divisions to develop and execute Canadian marketing strategy and help meet the Abbott Global objectives and goals.

Support the Clinical Studies team as needed on product registries, new technology assessments and product clinical trials as well as to ensure customer initiated clinical studies and initiatives are processed through the correct channels.

On a monthly basis, review and prioritize product launch and registration plan with regulatory department Provide input towards inventory planning and customer service to integrate new products and manage substitutions.

Work with finance to submit quarterly sales forecasts Knowledge of market dynamics in terms of provincial health care funding and reimbursement of Cardiac technologies Analyze local market opportunities and threats including competitors’ offerings Contributes towards the strategic plan and operating plan processes Provides marketing leadership and sales management with market trends, competitive data, emerging technology and programs, and relevant market analysis to help define and achieving business goals Establishes and recommends marketing goals and key deliverable that support revenue and market share growth Works regularly with sales management to communicate and adapts marketing objectives, plans and programs (QPA
– Quarterly plan of action) to evolving business requirements and to optimize sales generation and profitability.

Assisting in RFP’s (Request for Pricing), tender or similar, when needed.

Oversees tracking and maintenance of warranty programs for product returns and makes recommendations for approvals to business Manager Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages as well as Digital Marketing presence Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines Works with Global Market Intelligence collect market information and update market models regularly with management.

Facilitates customer engagement with leading Key Opinion Leaders (KOLs)nationally with strategic programs and other initiatives.

Complies with regulations, Company policies, operating procedures, processes, and task assignments.

Performs other related duties and responsibilities, on occasion, as assigned.Required Education and Experience: Bachelor’s degree required in Marketing.

MBA Preferred 3-5 years of marketing experience required, with at least 2-3 years in medical devices 5 to 8 years of experience preferred Bilingualism an assetRequired Skills and Abilities: Strategic and Analytical Thinker Microsoft Word, Excel, PowerPoint Experience with strategic product planning and commercial execution Experience working with electrophysiology/CRM products Developed leadership skills/experience Experience working in a broader enterprise/cross-division business unit model preferred.

Ability to work in a highly matrixed and geographically diverse business environment.

Ability to work within a team and as an individual contributor in a fast-paced, changing environment Ability to leverage and/or engage others to accomplish projects Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.

Multitasks, prioritizes and meets deadlines in timely manner Strong organizational and follow-up skills, as well as attention to detail Knowledge of market dynamics Competitive analysis Sales Forecasting Understanding of regulatory environment and guidelines Salesforce.com and PowerBI is a plusJoin Our Talent Community to learn about upcoming job opportunities or connect with us at Abbott Canada, on LinkedIn, on Facebook and on Twitter AbbottNews and Abbott Global.