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Analyst, Global Marketing Strategy & Transformation

Manulife Financial Corporation

This is a Contract position in Toronto, ON posted June 6, 2024.

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement


Job Description

Manulife has a bold ambition – to be the most digital, customer-centric global company in our industry. The overall mandate of the Marketing Strategy & Transformation team is to partner cross-functionally to define, champion, and drive marketing, customer experience and digital transformation goals in alignment with Manulife strategic objectives. The Strategy & Transformation Analyst is an integral contributor to the Marketing S&T team with the goal to provide the right data and insights at the right time to help stakeholders solve challenging problems.

The Analyst is responsible for the research and analysis in support of the delivery of strategic projects. They analyze key business priorities and bring insights to generate actions that create value for the company. The Analyst supports strategic decisions via the thoughtful analysis and presentation of current state, firm strengths/challenges, industry/market trends and competitive research. The Analyst will also optimize planning, data gathering, and reporting tools and processes through automation and standardization to drive efficiency and ensure consistency.

The Analyst partners with colleagues across business lines, geographies and value streams to ensure strategic objectives achieve intended outcomes, through thoughtful analysis and clear presentation of results & recommendations.

Individual Accountabilities:

  • Partner with Marketing Strategy & Transformation team members to drive special projects in support of Manulife’s transformation and strategic priorities
  • Build best-in-class reporting and analytics to support the strategy and portfolio execution; provide proactive recommendations to drive enhancements across reporting and analytics
  • Maintain ongoing portfolio analytics and commentary for internal stakeholders
  • Partner with the Marketing, Finance, and IT teams to optimize planning, data gathering, and reporting tools and processes through automation and standardization to drive efficiency and ensure consistency
  • Develop ad-hoc reporting, analysis and insights
  • Support ongoing development and reporting of key performance indicators for Marketing
  • Support the governance processes and practices of Manulife

Job Requirements:

  • Advanced degree in business or equivalent
  • 2 years of experience in a strategy function (or equivalent) within large multi-national corporation, top tier management consulting, investment banking or similar strategy roles preferred
  • Ability to translate analyses using various mediums to drive recommendations (e.g., dashboards, graphics, summaries, etc.)
  • Skilled in PowerPoint, some experience with Power BI and Excel an asset
  • Demonstrated ability to work autonomously, using sound, independent judgment, problem-solving and analytical skills
  • Self-motivated and able to manage multiple, conflicting priorities, work through ambiguity, thrive on challenge, and excel in a deadline-driven environment
  • Proven ability to interact / influence outside functional boundaries to achieve common goals
  • Strong interpersonal skills to facilitate working at all levels
  • Motivated to learn and develop new skills


  • Technology Savvy – leverages technology to plan, innovate and drive results
  • Compelling Communication – strong ability to communicate at all levels to both technical and non-technical stakeholders
  • Influence and Persuasion – moves others towards a position, with or without authority
  • Adaptability – adapts and support integrated change (a change champion)
  • Collaboration – builds beneficial networks to achieve collective business goals

This Position Description is intended to describe the general nature and level of the work being performed by employees in this job. It is not intended to be a complete list of all responsibilities, duties and skills required for this job classification.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$70,350.00 CAD – $117,250.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.