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Channel Marketing Analyst

B2B Bank

This is a Contract position in Toronto, ON posted March 6, 2018.

The incumbent will be responsible for coordinating the development, delivery and maintenance of sales and marketing reporting, and its supporting databases of information. The incumbent will also be responsible for target identification and management of ad hoc requests in support of database marketing and targeted sales and marketing tactics and communications. Responsibilities include the execution of channel initiatives to support business growthMaintains the execution and management of current distribution reporting leveraging CRM data, including data from other source systems. Ensure all reporting is produced and distributed in a timely manner to all parties. Actively find ways to make reporting more efficient, find ways to automate reports including creating more self-serve reporting options. Generate insights from the vast amount of data available to help drive sales and improve efficiencies across the organization.   Extract data from multiple systems and build dashboard reporting in Microsoft Access. Create meaningful data visualizations that communicate findings and translate them into insights that have business impacts. Identify trends in reporting and build predictive models for sales pipelines/forecasting. Develop, execute, and manage new reporting leveraging our different databases and source systems. Analyzes, develops, and maintains ad hoc data requests and reports in support of target identification and database marketing. Conducts data analysis and ensures that all data integrity and quality control of data is maintained. Assures maintenance of all data management policies and procedures, and ensures all processes are documented.   Participates in determining the measurement criteria for sales and marketing programs, and tracks/analyzes results. Keeps abreast of the marketplace for B2B Bank clients to assist in identifying key insights related to industry trends, new innovations, and client needs. Supports the overall Distribution strategy with a focus on Channel strategies, ensuring alignment with business priorities Support the Senior Manager in identifying, developing, and executing relevant channel strategies. lead medium-scale projects that drive sales results against defined targets. Play a key role in the analysis of the data within the current CRM system, identify areas for data cleansing prior to migration to a new CRM system. Manages and develops strong relationships, with internal and external partners.University degree in a related field with 2 to 4 years relevant experience. Or College diploma with 5 to 8 years relevant experience. Well-versed in Access Database, Excel, and macro or SQL programming, experience in building relational databases Experience conducting client analysis and reporting is required. Demonstrated interpersonal, verbal and written communication skills are required. Experience in financial services industry is an asset. Familiarity with 5S, Kaizen Principles, Six Sigma or other Continuous Improvement methodologies is an asset. Demonstrated ability in core and role specific competencies including analytical, conceptual, interpersonal communication, judgement, customer service, teamwork, and adaptability. Bilingual (English/French) verbal and written communication skills are an asset.We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.   Qualified candidates will be contacted. No unsolicited Agency referrals please. Please apply directly online

Skills Required

  • Education level: None
  • Work experience (years): None


Salary: N/D

How to Apply

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