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Digital Marketing Manager

Leon's

This is a Contract position in Toronto, ON posted April 11, 2018.

Leon’s is a family-built, publicly owned company that has been a part of Canadian homes, and families for over a century. We are currently looking for a Digital Marketing Manager that can spearhead the next era of Leon’s marketing initiatives. 

ROLES & RESPONSIBILITIES

  • Assist in determining digital marketing goals and report on performance
  • Manage online marketing and content calendar
  • Brainstorm new and creative growth strategies to drive online sales and traffic
  • Plan, target, set-up, test, execute, report on and optimize all digital marketing campaigns including: SEO/SEM, social, programmatic, display, preroll, digital flyers, etc.
  • Ideate, build, execute and report on weekly email marketing campaigns and develop email retention and acquisition strategies
  • Build, implement and evaluate an array of marketing campaigns ranging from building brand awareness to driving micro-conversions such as account creations, email signups and product reviews
  • Work cross-functionally with various other departments including: Merchandising, IT and Operations to achieve sales goals
  • Oversee an internal team of digital marketing coordinators
  • Ensure marketing costs are in line with budgets and manage all digital related marketing expenses
  • Manage digital agencies and other vendor partners
  • Act as the analytic champion of the organization with strong knowledge of Google Analytics
  • Utilize strong analytical capability to evaluate customer experience across multiple channels and customer touchpoints
  • Summarize and report on all digital marketing initiatives for senior executive team

  REQUIREMENTS

  • 4+ years of direct experience in ecommerce and digital marketing
  • Experience managing internal teams and external partners
  • Experience in A/B testing, CRO strategy and execution
  • Google Analytics & Facebook Ad certified
  • Proficient in MS Office
  • Decision making and problem solving skills
  • Project management and planning skills
  • Outstanding written and verbal communication skills

 

The ideal candidate for this position shares our core values, which are deeply embedded in our culture and reflected in our actions: Honesty. Integrity. Hard work. Family.

We are committed to providing our dedicated associates with secure jobs, and a safe and satisfying work environment, and will strive to support their ongoing pursuit of personal development and career advancement.

At Leon’s, you aren’t just an employee; you’re Part of the Family.

Apply today.

Skills Required

  • Education level: None
  • Work experience (years): None

Package

Salary: N/D

How to Apply


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