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Marketing Consultant

Tundra Solutions Techniques - Québec

This is a Full-time position in Toronto, ON posted April 11, 2018.

Marketing Specialist

6 Months Contract

Toronto

Key Accountabilities:

Daily Responsibilities (approximate 80%)

• Lead the execution of internal and external email programs and campaigns using industry best practice techniques

• Manage expectations of internal stakeholders and ensure timely execution of email marketing initiatives encompassing Company-to-advisor mailings, Company-to-Sponsor mailings, Sponsor-to-Consumer mailings and Company-to-advisor-to-consumer mailings

• Act as the business liaison with the Email Service Provider, understanding their technology offering and enabling business partners to fully leverage the platform

• Increase email engagement using A/B and MVT methodologies. Tests will range from basic subject line tests to more complex, algorithmic experiments

• Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts. Understanding optimization methodologies and the situational application of such tactics to bolster campaign results is a key measure of success for this role

• Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives

• Establish, implement and monitor digital communication methodologies to promote consistency across Canadian Division

• Working closely with Branding, Communications and Technology teams, monitor compatibility of email communications across platforms and devices, optimizing email structure to match target audience requirements

• Assist with training and support for email marketing efforts with internal stakeholders from across Canadian division

Skills Required

  • Education level: University
  • Work experience (years): 3-5 years

Package

Salary: N/D

How to Apply


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