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Marketing Specialist – Higher Education

Aramark Canada Ltd

This is a Contract position in Tiverton, ON posted July 4, 2021.

Overview At Aramark Canada, our people are important to us.

Our 14,000 team members coast to coast; deliver experiences that enrich and nourish thousands of lives every day through innovative services in food, facilities and uniforms.

To show our employees how much we appreciate their efforts, we do everything we can to make sure they feel included, supported and encouraged.

Aramark Canada proudly partners with world class post-secondary institutions, world renowned hospitals, major league sports venues and leading global businesses.

As part of a global team that spans 19 countries and has over 200,000 team members; we strive to achieve a safe, diverse and inclusive workforce that our employees can be proud of.

Learn more at Description Aramark Canada is looking for a person who has a true passion for food and loves exploring/experimenting with new cuisines to join our team at the U of C.

If your personal life centers around food, from taking Instagram pictures to writing blog posts about your culinary adventures we want to speak with you about this Marketing Manager role In this role, you will be working closely with our onsite Foodservice Operations team and Corporate Marketing team to help bring our client’s vision and mission to life.

The Marketing Manager is a champion, guardian, advocate and ambassador of the food brand.

Collaboratively with the key stakeholders, you will plan, coordinate, organize and execute all communication initiatives, including both proactive and reactive communication to bring the culinary brand to life.

The Marketing Manager will plan, execute & track all local engagement activities, both partner and consumer facing, including but not limited to written and verbal communication, events, learning programs and community events.

You will use your skills to develop promotional material, enhance our brand and inform our customers about the innovative and quality products that University of Calgary Dining Services has to offer.

As an integral member of our team, you will be responsible for executing initiatives across different platforms and handling a number of diverse projects.

A glimpse at some of the exciting tasks you will lead and do: Support the operations team in executing new innovation launches that drive profit growth Lead the sales growth and marketing campaigns for mandatory and voluntary meal plan programs Lead the development of creative customer & client presentations, centering all marketing efforts to achieve immediate and long term business goals Coordinating student engagement activities showcasing new products and programs Interacting directly with the Regional Marketing Manager to identify new marketing opportunities by category Recommend actions, plan projects, estimate costs and manage projects to completion Manage website content, enhancements and further development Execute on campus market research initiatives including intercept and digital surveys.

Provide market research, campaign results and campus consumer trends and put together action plans to further strengthen our dining services program.

Support the development, implementation and execution of Campus Dining Services’ brand strategy Design campus specific traditional, digital and social marketing campaigns; measure the effectiveness and sales data for each initiative Update and manage content of food service marketing materials and coordinate print production when required Drive innovation via technology providing strategic marketing plan as well as implementation support for multiple platforms such as digital screens and mobile applications Execute, measure and track participation for Aramark vendor partner programs Build and maintain core relationships with clients, partners students and local campus communities Support other Aramark locations as required Other marketing duties will be assigned as required Maintain Brand standards utilizing Franchises and Proprietary brand guides Qualifications What you will need to bring to Aramark: Bachelor’s degree in Marketing, Communications or Business.

A Communications related journalism diploma or marketing certificate also considered 1-3 years of marketing related experience.

Prior experience with marketing in a retail and/or events setting an asset A passion for food and engaging customers Excellent oral and written communication skills An eye for design and branding Strong research, project management and analytical skills Proven ability to excel in a fast-paced collaborative work environment and manage multiple projects at once Content creation experience (blogs, event signage, internal communication, social media posts) Advanced knowledge of Microsoft Office and Adobe applications Canva knowledge an asset Excellent project management skills with a proactive approach to all projects A ‘roll-up-the-sleeves’ attitude and self starter We would love to see some of your work, please submit your social media handles, website or previous work samples for us to review and to give us an understanding of your professional style.

Please note all candidates considered for hire will be required to successfully pass a criminal background check.

Accommodations for job applicants with disabilities are available upon request