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Senior Digital & Web Marketing Specialist

CBRE

This is a Contract position in Toronto, ON posted May 14, 2018.

Job Summary Assists with Web projects and publishing for the CBRE Web platforms (Sitecore and Sharepoint) as well as HTML5 websites. Assists with overseeing and maintaining web application integrations in conjunction with IT and Web Development teams. Works closely with digital marketing team for strategic content development and site enhancements as well as creation of new independent digital web properties using HTML5 and other CMS/web publishing platforms (WordPress).   Responsibilities

  • Supports the company client extranet site (Sitecore), creates new page sets, dedicated landing pages, communicates new functionality with the field and acts as a liaison between local publishers and national marketing.
    • Focus on national level service line pages, team pages, special event pages and custom project pages
    • Will also be creating HTML5 or WordPress Microsites.

 

  • Monitors and approves content for www.cbre.ca to ensure quality and consistency across our corporate Web site.
    • Development and communication of best practices to web publishers and enforcing CBRE global standards.
    • Optimization of pages for performance and conversion to lead optin / capture.
    • Strong understanding of SEO fundamentals to rank and optimize content.
  • Support of CBRE Canadian offices in recommending and implementation of web strategies for their local market areas.
  • Provides technical guidance and/or training to the Canadian web publisher community.
    • Including ongoing documentation and reference materials.
  • Assists with web content creation and overall web strategy.
  • Assists with web analytics and metrics reporting.
  • Assists with the online training program for all web applications.
  • Assists with digital marketing team administrative responsibilities when necessary.
  • Assists with management and maintenance of the Canadian intranet presence (Sharepoint).
  • Other duties may be assigned.

  SUPERVISORY RESPONSIBILITIES No formal supervisory responsibilities in this position. Provides informal assistance such as technical guidance, and/or training to coworkers. Coordinates and assigns tasks to co-workers within a work unit and/or project   EDUCATION and EXPERIENCE

  • Bachelor’s degree (BA) and minimum three years of experience in web development and digital marketing role.
  • Strong background and practical experience with HTML5 and CSS.
  • Working experience with Sitecore
  • Working experience with Sharepoint an asset
  • Working experience with jQuery and Javascript Working experience with WordPress (Sitecore and Drupal an asset)
  • Strong understanding of digital marketing best practices including but not limited to:
    • Email autoresponder systems, Google web analytics, conversion rate optimization, split testing, creation of visitor funnels and tracking, SEO, fundamentals of paid media / PPC.
  • Marketing focused web graphic design skills an asset (Adobe Creative Suite, creating interactive maps, rollover states, html/css functions)

  Live working examples / online portfolio of previous web projects mandatory  Jobillico

Skills Required

  • Education level: None
  • Work experience (years): None

Package

Salary: N/D


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