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Senior Manager, Content Marketing

B2B Bank

This is a Contract position in Toronto, ON posted November 24, 2017.

The Senior Manager, Content Marketing will play an integral role in the successful execution of our strategic plan. The primary focus of the role is on content marketing strategy, development, delivery and measurement. The successful incumbent will have strong people management skills, proven experience with content strategy, and an advanced understanding of digital marketing, digital sales and digital banking. The role requires an individual with strong leadership attributes and the ability to influence at all levels of the organization.Leadership: Assume a leadership role in defining our content and digital marketing strategies. Provide oversight and coordination of activities for the content management team. Manage and mentor the content marketing team. Content marketing: Lead content marketing strategy across all products and services, and all communication channels. Oversee the development and deployment of marketing content and communications, such as product information, promotional campaigns, operational/technical communications, and thought leadership. Define and implement an annual advertising strategy; including creative development and media planning. Develop and report on content marketing metrics and proactively identify opportunities. Support Business Development efforts through marketing, sales support, and lead generation activities. Marketing management: Act as a champion for the B2B Bank brand and client experience across all marketing touch-points. Provide input into the Marketing budget and assume accountability for delivering initiatives within assigned budget. Source and manage relevant vendor relationships. Ensure compliance with all policies and procedures.University Degree in a related field and 6 to 10 years of related Marketing and Communications experience, preferably within the financial services sector. Minimum of 2 to 3 years experience in a people management capacity. Strong project management skills. B2B and B2C marketing experience. Proven track record of leading marketing content strategy, execution and measurement. Advanced understanding of digital marketing and digital banking. Superior communication skills and attention to detail. Experience setting and managing budgets. Ability to influence at all levels of the organization. Collaborative team player. Bilingualism (French/English) is an asset.We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender. B2B Bank and/or the Laurentian Bank of Canada and their subsidiaries may collect, use or disclose personal information of job candidates for the purpose of establishing an employment relationship.   Qualified candidates will be contacted. No unsolicited Agency referrals please. Please apply directly online

Skills Required

  • Education level: None
  • Work experience (years): None


Salary: N/D

How to Apply

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