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Anti-Racism Communications Manager

University of Waterloo

This is a Contract position in Innisfil, ON posted June 5, 2021.

Overview Term: 1 year The Anti-Racism Communications Manager is responsible for writing and developing a wide range of communication products in support of the President’s Anti-Racism Taskforce, the Office of Human Rights Equity and Inclusion and other strategic communications specifically supporting anti-racism work at the University of Waterloo.

The role uses anti-oppression, anti-racism, and decolonizing lenses to provide guidance to senior leaders at the University of Waterloo on communications related to tackling systemic racism at Waterloo.

They use these lenses to develop communications to promote, deliver and facilitate anti-racist, anti-oppression, and equity-focused communications solutions and plans.

Under the direction of the Associate Vice-President, Communications
– working closely with the leadership of the President’s Anti-Racism Taskforce (PART) and the Communications and Engagement Specialist in the Office of Human Rights Equity and Inclusion
– the role delivers and coordinates communications on highly contentious issues across multiple areas of the University.

The role covers a broad set of responsibilities requiring expertise in employee and student communication, storytelling, speechwriting and working knowledge of website best practices, social media and digital marketing, as well as communications design, development and execution.

Based on the value of lived experience to this role, priority in selection will be given to First Nations, Metis and Inuit, Black and members of other racialized groups.

Responsibilities Implement equity-informed communication plans Provide leadership in creating communication products and plans that embed the principles of anti-racism, anti-oppression and decolonization Research and develop strategic communication strategies and plans to support the President’s Anti-Racism Taskforce, University Relations and the Office of Human Rights, Equity and Inclusion, including Monthly newsletter
– PART Pulse Web content Event development and delivery Correspondence on behalf of senior leaders Speech writing Support PART leadership in managing and delivering large stakeholder meetings Ensure consistency of voice and message across all channels on anti-racism work Work with campus stakeholders to prepare messaging, communication products, speeches, reports, presentations and other materials in support of anti-racism communication Facilitate community engagement and consultation with a wide range of stakeholders Manage and co-ordinate all activity in anti-racism communication plans, including deploying resources and managing risks Ensure the most appropriate and cost-effective channels mix and maximize the potential of digital channels Support all lines of University Relations and University Communications work, as needed Insights and understanding Provide strategic communications advice to colleagues in resolving communications challenges and managing contentious and sensitive issues Analyze and segment internal audiences to target communication effectively Maintain a strong understanding of different internal audiences.

Use this knowledge to ensure the tone, language and format of internal communication is easily accessible to and read by a range of campus groups Influence and understanding Provide support and clarification to other communicators to ensure they are confident in delivering key messages and to strengthen the principles of anti-racism, anti-oppression and decolonization in University of Waterloo communications Promotes collaboration amongst communicators across the University to challenge thinking with an equity, diversity and inclusion (EDI) lens Develop and deliver evaluation approaches for anti-racism communications, using relevant tools and guidance Qualifications University degree in English, political science, public relations, marketing or a communications-related field This position is prioritized to candidates who identify as Indigenous, Black or racialized, as lived experience with those identities is essential to implementing the key accountabilities of this role Three to five years of progressive experience providing internal communication support in a complex, fast-moving and diverse corporate environment is essential Experience working with issues supporting anti-racism, anti-oppression and decolonization in diverse communities is desirable Experience developing established objectives into material for targeted communications and engagement activities across a range of different channels and media, including face-to-face engagement Experience in writing, proofing and editing material (including speeches), and of presenting proposals and plans to senior/board level executives Experience providing superior client service and an ability to change perceptions and align expectations, garnering engagement and collaboration with communication services Demonstrated knowledge of and sensitivity to key systemic issues and challenges facing racialized communities, particularly in post-secondary education settings Thorough command of the technology associated with social media and the digital world (from the evolving social web to mobile tools and trends), sophisticated digital communications skills, and high level of energy and passion with respect to this area of rapid change and innovation Excellent written and verbal communication skills Specialized training and experience in anti-oppression, anti-racism, anti-Black racism, discrimination, and decolonizing practices is desirable Critical thinking and excellent analytical skills to enable immediate and appropriate assessment of complex issues of concern to stakeholders including among others, the media, the public, and funders Ability to leverage interpersonal skills and industry expertise to provide outgoing and proactive communication support to clients, reacting quickly to changing circumstances, shifting priorities, and short deadlines Ability to network and collaborate with stakeholders at all levels of the organization, influencing and persuading when needed Expertise in strategic storytelling, communications, marketing and working knowledge of website best practices, digital and content marketing, as well as communications design, development and execution Strong organizational skills and ability to effectively manage numerous projects and initiatives Ability to manage confidential and sensitive materials and situations with the utmost discretion Ability to make decisions and solve problems with good judgment and acute sensitivity to the political environment and to the reputation of the University Working knowledge of the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act, and other relevant legislation Work outside the normal operating hours of the University can be expected in this role Equity Statement The University of Waterloo is committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission.

We acknowledge that we live and work on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples.

The University of Waterloo is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River.

The University values the diverse and intersectional identities of its students, faculty, and staff.

The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees.

The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion.

As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuit/Inuk, Black, racialized, a person with a disability, women and/or 2SLGBTQ.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

The University of Waterloo is committed to accessibility for persons with disabilities.

If you have any application, interview, or workplace accommodation requests, please contact Human Resources at or 519-888-4567, ext.